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Every visual asset you publish is a claim. Can you back it up?
Platforms are changing their policies. Regulators are moving. And the question of where digital content comes from is no longer academic — it’s operational. C2PA content credentials are how you answer that question before anyone asks it.
The risk isn't that your visuals look wrong.
It's that they can't prove they're right.
AI-generated imagery is being adopted at scale. Most of it is unverified — no documented origin, no authorship record, no way to demonstrate when it was created or how. That was fine when no one was checking.
People are checking now. Platforms, regulators, and audiences increasingly want to know where content comes from. A visual asset without provenance documentation isn’t just unprotected — it’s a liability waiting to be triggered.
The Standard
Not a watermark. Not a tag. A cryptographic record that travels with the file.
C2PA — the Coalition for Content Provenance and Authenticity — is an open technical standard backed by Adobe, Microsoft, Google, and the BBC. When a C2PA credential is embedded into a visual asset, it creates a tamper-evident record of origin, authorship, and creation method that survives platform uploads, format conversions, and distribution at scale.
Strip the metadata. Convert the file. Reupload it somewhere else. The record remains.
How We Work
Structured. Documented. Delivered clean.
We approach every credentialing engagement with the same level of organization we bring to production work — because a credential is only as reliable as the process that created it.
Asset Assessment. Every file is reviewed before credentialing begins. Format, origin, modification history — we identify what can be credentialed as-is, what needs preparation, and what requires a conversation before we proceed.
Manifest Configuration. A custom C2PA manifest is built for your assets — documenting your organization, authorship, creation method, AI disclosure where applicable, and usage rights. Not a template. Built to your specific context.
Credentialing & Quality Check. Credentials are embedded and verified. Every asset is checked against the manifest before delivery — we don’t assume it worked. We confirm it.
Organized Delivery. Assets are delivered in a structured folder system with consistent naming conventions and a verification reference — so your team knows exactly what they have, where it is, and how to verify it.
Why It Matters Now
The brands implementing this now won't need to retrofit it later.
Platform content authenticity policies are already in motion. Regulatory frameworks governing AI-generated content are advancing in the EU and US. The brands that build provenance documentation into their visual workflow now are building ahead of the curve — not scrambling to catch up to it.
C2PA credentials don’t prevent misuse. But they establish a documented record that becomes essential when content is questioned — whether by a platform, a regulator, or a competitor.
The risk isn't that your visuals look wrong.
It's that they can't prove they're right.
AI-generated imagery is being adopted at scale. Most of it is unverified — no documented origin, no authorship record, no way to demonstrate when it was created or how. That was fine when no one was checking.
People are checking now. Platforms, regulators, and audiences increasingly want to know where content comes from. A visual asset without provenance documentation isn’t just unprotected — it’s a liability waiting to be triggered.
Engagements
Two starting points. One standard.
Basic Signing
10 assets — assessed, credentialed, and delivered with organized naming and verification documentation.
Archive Signing
Up to 100 assets — full library credentialing for brands building or future-proofing a verified visual archive.
Your visual library exists. The question is whether it's defensible.
If the answer isn’t immediately clear, that’s where the conversation starts.